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Bearcooker Made Cooking Easier And Expanding its Marketing on the Worldwide Stage

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Bearcooker Made Cooking Easier And Expanding its Marketing on the Worldwide Stage

August 04
21:57 2021

Established in March 2006, Bear Electric is an enterprise specializing in the research and development, design, production and sale of creative home-smart appliances. It was officially listed on the Shenzhen Stock Exchange on August 23, 2019. Bear always insists on user-centered, product-centric. “Make cooking easier” is the corporate mission of Bear.

Insight into the segmented needs of users in different scenarios and different life stages is the fundamental inspiration for the development of Bear’s products. Therefore, Bear products are exquisite and compact, focusing on satisfying the detailed needs of users that are easily overlooked.

Bear is widely loved by Chinese consumers. During Double Eleven Shopping Festival in 2020, Bear Air Fryer, Toaster, Sandwich Maker, Coffee Maker, Electric Lunch Box, Egg Cooker, Health Pot ranked first in sales on the T-mall; Bear air fryer, Coffee Grinder, Electric Kettle ranked first in sales on JD.com. And Bear has earned more than 1,000,000 Fans on Weibo in the past 15years.

As of June 2021, the company has established a three-level R&D system, 10 R&D teams, and a total of more than 300 R&D personnel, including user research, product experience, innovative design, engineering development, basic research, etc., and develops more than 100 new products every year. In the past three years, the compound growth rate of R&D investment has exceeded 60%. At present, the company has more than 60 categories, more than 500 SKUs, and a total of 5 major production bases. In addition, 20 million dollars of funds raised from the listing are used to build three intelligent production bases.

In spite of its brilliant achievements in China, Bear is still actively exploring foreign markets. Bearcooker is the official website of Bear in the European market, it’s a window that allows more people to learn about Bear culture, and bringing exquisite and cheap household appliances to Bear’s European fans.

Kitchen appliances are the most representative category of Bear, and the air fryer is a product developed and promoted by Bear to cater to the aesthetics and usage habits of European users. The air fryer uses hot air to heat the food, which can fully heat the oil in the food without producing any oily smoke. It can reduce the intake of oil while enjoying the food. The bear air fryer has four capacity specifications, 3l, 3.5l, 5.5l, 10l, and different capacities can meet the usage scenarios of all households. 

  • Bear air fryer 3.0L Green/Black – suitable for family of 2-3 people

  • Bear air fryer 3.5L Green/Light Green – suitable for family of 3-4 people

  • Bear air fryer 5.5L Black/Stainless Steel – suitable for family of 5-7 people

  • Bear air fryer 10.0L – suitable for family of 8-10 people


Always putting customer needs in the first place is the core concept of Bear’s
after-sales service. All members of Bearcooker enjoy free shipping, 30 days money-back guarantee and 2 years warranty. Bear has warehouses in 5 European countries so European fans can enjoy great delivery service usually within 2-3 days. Bearcooker continuously provides and updates more than 100 free recipes, hopes that all customers can cook dishes they like with Bear kitchenware.

Media Contact
Company Name: Bearcooker Group
Contact Person: Lida
Email: Send Email
Country: Germany
Website: http://www.bearcooker.com/

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